Rodolpho Arruda

Tag: OMN

  • Startup Founders need the High-Touch

    Startup Founders need the High-Touch

    High-touch user acquisition means: And many more. Startup founders often see high-touch activities as being: Sometimes founders go over the board, and consider high-touch as “anti-capitalist” šŸ˜‚ Yes. They say going high-touch will make them less aggressive in terms of making money, thus the idea would go against basic rules of doing business. I had…

  • InovaĆ§Ć£o nas Empresas Brasileiras: Conflito de PercepƧƵes

    Um novo estudo da Aevo Inventta divulgado esta semana pela IT World revela algo interessante que eu gostaria de comentar aqui. Existe um aparente conflito de percepƧƵes entre quem se propƵe a prover meios para a inovaĆ§Ć£o atravĆ©s de produtos e serviƧos (oferta) e quem efetivamente inova (demanda). …enquanto 48% das empresas se consideram inovadoras,…