Customers don’t care about the invisible

Days ago I wrote about the fact you can feel free to do things your own way because nobody’s watching you.

This time I feel something slightly different.

Customers are looking at you. They look at your company, but they only see what’s visible.

They see the tip of the iceberg.

They don’t see the invisible, thus don’t care about it.

They don’t see whether you are using React with a Python framework or a vanilla PHP code with jQuery. So, relax.

Customers don’t care about the invisible.