Tag: business
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Personal Accountability? Make it impersonal.
Do you want to encourage a culture of personal accountability in your team or company? Start by making it impersonal. Good accountability, in general, involves having tools and processes in place to generate business metrics. It is impossible to implement accountability without metrics. Therefore, it is necessary to have parameters, or criteria, by which the…
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Greed Based Pricing
Thirty years ago in 1994 I was entering university to get my Business degree. One very interesting theory that I learned right from the beginning was Michael Porter’s cost-based competitive advantage. Porter points out that if your company does a great job of keeping its operational costs low, it could practice lower prices than its…
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Endomarketing (2023)
Endomarketing é o conjunto de práticas de comunicação que uma empresa adota para mobilizar seus colaboradores e parceiros. Um “marketing para dentro”. Dias atrás visitei o varejista Nicom para comprar materiais para uma pintura de ambientes. Fiquei surpreso com a transparência e com a simplicidade na comunicação interna sobre as metas comerciais da empresa. Os…
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It’s not about you
Nobody cares about you, they only care about how you can help them. Keep the reader in mind when you write content. Justin Welsh https://www.justinwelsh.me/about
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Customers don’t care about the invisible
Days ago I wrote about the fact you can feel free to do things your own way because nobody’s watching you. This time I feel something slightly different. Customers are looking at you. They look at your company, but they only see what’s visible. They see the tip of the iceberg. They don’t see the…