At the moment I am writing this there are dozens of new discussions on A.I. that I am not part of. I am away from those discussions but, at the same time, I know very well what is at their core: disruption, change, transformation etc.
Artificial Intelligence is synonymous to radical digital transformation. Fair enough.
However, that does not mean other sorts of transformation cannot be happening independent from digital technology.
Yesterday I was asked if an important document from the company, a term that we print and hand off to customers, could have its content “compressed” so it would fit into a single page.
This document is a single sheet double-sided printing and, according to our customer facing team, this is causing problems with customers more often than we could have imagined.
Forget about tech now. Just for a few seconds.
It seems that our customers do read what is in the first side of the document, but then either forget or do not pay much attention to what is written in the other side!
So this is a communications problem. Most of our customers never have the full text, thus the full understanding about the service we are delivering to them.
The Solution
We just gathered ourselves in front of the open document in Google Docs and found a way to make the two pages shrink into one.
A somewhat digital process if you consider what the word processor allowed us to do with the document, but the real transformation per se happened in the analog side of the business.